Market Users

Our research has raised awareness of the community value of traditional markets, impacting on decisions regarding their promotion and improvement in general. Findings have been shared with government agencies and third sector organisations working with vulnerable groups, to allow our proposed policy tools to reach these groups.

In 2019 we conducted a large-scale survey with 500 customers at each of three UK markets to gain an in-depth and rigorous understanding of markets users’ experiences. A number of regular market users were then invited to take part in focus groups to help us develop our understanding of the survey data and build a richer image of the everyday experience of shoppers.